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Global Connect

Next Global Connect Event

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Wednesday
2 August 2023

SOCIAL SELLING

SALES TOOL OR JUST HYPE?

The Situation

1. Should we think this is the next thing?

What should we think about social selling?  Why is there so much hype and disparate views on this topic? Is this something all of us need to be leveraging.  The American software engineer Blake Ross said: “The next big thing is the one that makes the last big thing usable.”  Perhaps that is exactly right. 

2. Why is this part of sales and not marketing?
If social selling is about reaching out to the market, forming new relationships, or networking with potential customers, should we not call it social marketing?  Either way, what is it exactly and how do we make it practical to use? 

3. So, is this something we should all be using?
Are we clear about the benefits, do we know where in the sales or marketing process it fits, do we need a course on how to use it?  Great questions with very few sensible answers out there.

In GC#22

We unpack the key mindset shifts you need to make, and the practical steps you can take if you want to maximise a social selling approach.

Join us for this Global Connect Increase your success in sales – join us as we share how you can incorporate social selling methodology into your sales process for more success.

Register here
Global Connect #22

Twirl down the form below for the time-slot best suited to your location:

APAC
15:00 AEST - 07:00 South Africa
EMEA
10:00 BST - 11:00 South Africa
AMERICAS
11:00 EST USA - 17:00 South Africa
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Global Connect Recordings

If you missed any of the previous keynotes or would like to review any of the content, check the gallery below for the recordings.

GC#16
June 23, 2022
Winning the War for Sales Talent

The war for talent is real! And it is more urgent than many organisations realise.

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